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Thursday, 12 December 2013

Happy Familyy Pvt. Ltd. Creates New Record for A Gujarati Film Release..............!

Chaurasi Samaj Kadva Patidar

Happy Familyy Pvt. Ltd. Creates New Record for A Gujarati Film Release..............!

Posted by Hitesh patel on Friday, December 06, 2013
Becomes The First Ever Gujarati Film to have mega, 4-screen premiere in Mumbai and Ahmedabad along with a grand 100-screen opening across Gujarat and Mumbai
 
Mumbai, 06 December 2013: Monopoly Pictures’ debut feature film Happy Familyy Pvt. Ltd., starring Rajeev Mehta, Vrajesh Hirjee, Dinesh Hingoo, Shekhar Shukla among others, has probably create a new record for a Gujarati film’s release with more than 100 multiplex screens showing it on the day of its release! No Gujarati film in the past has been released on so many screens across Mumbai and Gujarat, irrespective of whether it was a typical Gujarati film or a new world venture in the lines of Kevi Rite Jaish or Saptapadi, an AB Corp. release.
That’s not all! Happy Familyy Pvt. Ltd. has also become the first ever Gujarati film to have mega premiere both in Mumbai and Ahmedabad. The film premiered in Mumbai on 4 screens of posh Juhu PVR multiplex on December 3, followed by a fitting premiere in Ahmedabad’s Cinepolis the next day, again on 4 screens! Director Raghuvir Joshi says, “You can attract eyeballs only if you make yourself visible. Also, a mega premiere always helps a film generate lots of buzz and anxiety among general viewers. We also wanted our near and dear ones and the show business fratenrity to watch this film in a cozy atmosphere. This was the reason we opted for such a mega premiere and we are happy to say that the gamble has paid off well!”    
Speaking about the grand release of Happy Familyy Pvt. Ltd., a Mumbai based veteran film distributor said, “It is not just unlikely but also unheard of that a Gujarati film gets released with so many screens and in so many cities together. A usual trend for a Gujarati film’s release is to open it in a select few centres, say in Ahmedabad, Surat, Bhavnagar or so, and then, if the film clicks, it is released in other centres at a later date. However, the producers of Happy Familyy Pvt. Ltd. have shown not just immense courage in their product by releasing it simultaneosly in Mumbai, Ahmedabad, Gandhinagar, Surat, Rajkot, and other smaller centres such as Bharuch, Anand, Adipur, Himmatnagar, Bhavnagar, Nadiad, Valsad, Sanand, Bhuj, Mehsana and so on. That’s just incredible for a Gujarati film!”
The response too is very upbeat for the film. The Facebook page of Happy Familyy Pvt. Ltd. has already created a positive buzz for it days before its formal release. Its trailer and songs are watched widely on Youtube and at the same time, are being circulated by Gujaratis, who love their language and long for revival of their film industry, in a big way. Another positive for the film is its cast and the genre. Says a leading film prodcuer, “Gujarati audience for decades has been deprived of seeing lovable faces in their own films. Though those actors who are regular in Gujarati films are also very competent and crowd-pullers, an overdose of anything is not done. With Happy Familyy Pvt. Ltd., starring Rajeev Mehta, Vrajesh Hirjee, Dinesh Hingoo, Shekhar Shukla, Bhim Vakani, all the veterans who have made a place for themselves in Hindi films, television soaps, is a welcome change from the usual cast. The genre of film is humour which again is a less cultivated one as far as Gujarati films are concerned. All these positive aspects have further added to the curiosity about the film.”  
Happy Familyy Pvt. Ltd. has also become the film with widest release in Mumbai which is home to lakhs of Gujaratis. From Andheri, Goregaon, Malad, Kandivali to Ghatkopar to Thane, Bhandup, Sion, Kurla, Juhu, Vile Parle to Vashi and even town, Happy Familyy Pvt. Ltd. has been released with a bang in the metropolis on a whopping 17 screens! No other film including much hyped and liked Kevi Rite Jaish or Amitabh Bachchan’s production Saptapadi starring Swaroop Sampat and Manav Gohil too had a modest release in the city!
Speaking about this confidant beginning and a very optimistic view about his film, producer Anand Doshi said, “Show business always demands a release with a great fanfare. We have given our blood and sweat in making of this film. We also know that proper marketing and release can do the trick in film’s initial success and then, in spreading a positive word of mouth about it. We are sure that Happy Familyy Pvt. Ltd. will surely hit the right chord with both old and new generation Gujarati film buffs and so we decided to release it in as many screens as possible.”
Happy Familyy Pvt. Ltd., a Monopoly Pictures production, is released across Mumbai and Gujarat on Friday 06 December 2013.
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For further information, please contact:
Yogendra Dhawan, Mangrol Multimedia: 97732 66266, or mangrol@gmail.com

Source :-http://www.hiteshpatelmodasa.com/,
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Published By :-
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{ Jayesh Patel } (Live In :- Gujarat)





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